About Sales Whale Pro

Who is Sales Whale Pro For?

Sales Whale Pro was developed specifically for anyone either in the first 10-15 years of their sales career, anyone who is trying to advance into sales management or recently has, and anyone who wants to grow rapidly in their career in the early part of their career. While all the information is sales focused, a lot of the people management piece of SWP can be leveraged to other areas of organizations as well.

Mission & Core Principles

Sales Whale Pro was developed because we fundamentally believe that anyone can be a good seller if they want to be, and that everyone deserves to have the career and make the money they need to live the life they choose to.

Often times in a sales profession however, individuals aren’t given the right tools or managerial support to be successful. If you don’t hit your numbers fast regardless of why, you are often let go.

We believe in addition to lacking the appropriate resources, there are hacks to build the early part of your career rapidly so you can get to a more comfortable place financially and find more stability in their career.

The SWP framework has two main principles: to give you the appropriate resources you need to growth hack your sales and/or sales management skills, and to learn to maintain your authentic identity and empathy while doing so.

Why Should We Listen to You?

My name is Courtney Griffin and I’m the Founder of Sales Whale Pro.

I made $320k annually by the time I was 25.

I’ve managed teams responsible for 8 figures in revenue by 27 and won awards doing it.

I became a Vice President of a $70M organization by 28.

I co-founded and am currently CEO of a Burning Man LLC of 150+ people with 3-tiers of management.

I’ve advised for start-ups in the Bay Area and I’m currently the VP of Sales, BD, and Partnerships at a new technology in the heart of Silicon Valley.

I built Sales Whale Pro for a couple reasons. First, when I transitioned into Sales Management there were not a lot of resources out there for me to learn how to do my job. There was lots on the topic of sales and lots of different perspectives on leadership, but not specifically Sales Management. I wanted to make available the resources I created for myself managing a sales team and share the frameworks that helped me.

I also feel like the reasons why I have been able to post the numbers I have early in my career, is because of my genuine empathy for the human condition. It has allowed me to build real genuine relationships in my career and when you are actually helping others, it keeps you feeling fulfilled at work.

I want to help others find this power within themselves and fine-tune their raw skills so they can excel rapidly early.

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Principle 1: Growth Hacking Your Sales Skills

When I was first starting in sales, a lot of people around me made sales out to be this extremely difficult skill made only for the chosen ones. “Some people just can’t hack it.” Or you can only do a certain type of sale with 10+ years experience or how you can’t become a closing IC or AE until you do at least 2+ years of Sales Development at a bare minimum wage.

That’s bullshit.

I’ve found that many people say things like that because that’s what THEY had to go through. Not everyone’s story is the same. Experience is of course extremely valuable, you refine your skills through doing it and there are some things that you only can fine-tune through repetition, but there are hacks to grow rapidly in the first decade of your sales career without just sitting there bored, waiting for time to pass and years to accumulate on your resume.

The hacks I’ve learned are from doing it in my 10+ years of experience. I want to mentor you in a variety of ways that fit your time, budget, and desired way of learning so you can absorb as much of that decade of experience, in the time it takes to read a few blog posts.

Do you want to make more money? Do you want to start closing? Are you frustrated with how slowly your career is moving? Do you want to do well but don’t know what you don’t know? Do you want to be involved in strategic decisions, and not just a number? If the answer to any of those questions is yes, then you’re in the right place. I will give you all the things I’ve learned, to enable you to have the best sales skills you possibly can so you can feel confident, and make the money you aim to make.

Principle 2: Authenticity & Empathic Leadership

I’m also extremely passionate about coaching individuals on not just maintaining their identity and sense of empathy in the workplace, but using it to build their professional brand, create a genuine network, and feel more fulfilled at work.

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In the first year of my career, I thought I had to hide my strong personality to be a professional sales robot so people would take me seriously. I was so wrong. My authentic, empathic personality and the weird interests I had were what made me strong. My identity would be central to building a real network of genuine advocates not just within the organizations I worked, but clients who would go out of their way to help me or my team because we had built something real.

This is what they mean when they tell you to network, but they don’t actually tell you how to do it well.

In my highest earning year I dyed my hair blue, purple, pink, and neon yellow for fun, when 75% of my time was spent client-facing.

I’m not saying dye your hair blue. I’m saying the best way to move forward is to build an authentic network and this starts with you channeling yourself. This principle allows you to actually be fulfilled while at work. You’re probably going to be working most of your life, so to prevent burn out and not be miserable, you have to find this principle in yourself. SWP materials will help you understand how.

What’s Up With The Sales Whale Thing?

For years I’ve been sending my friends the whale emojiis via text in lieu of other emojiis. At first, I didn’t think about why I liked them, I just always sent them. Then people started asking why I’d send whales and it forced me to reflect on why I actually did.

When I thought about it, I just thought that they made people feel good. Over time, I realized that represented something I carry with me in life and at work. When creating the Sales Whale Pro logo, I thought there was no better symbol that emobdied the values that I’m trying to promote in the workplace, but mostly in life.

Ok, So How Do I Make More Money?

There are four main ways depending on your time, budget, and how you prefer to absorb information.